Archive for May, 2018

Tips to Take Beer Easily Now

First of all we must know how to store and keep the quality of our beer intact. It is advisable to keep them in Stubby holders and in a dark place since the light damages them and changes the flavor, in addition you have to be careful with the high temperatures, and they also affect its flavor and consistency, it is better to store them in the refrigerator.

Use glass cup

The beer must be taken in a glass cup. Glass offers very obvious advantages such as the fact that we can see what we are taking. The glass does not keep odors or flavors that contaminate what we are going to drink and also – unlike plastic, cardboard or foam – prevents the gas from reacting. Do not freeze the glass, unless you are drinking a light lager.

Only bad drinks are taken frozen.

By cooling too much a beer loses much of its aroma and flavor. The ideal temperature is between 4 and 9 degrees Celsius. Any beer emits more aroma and flavor when taken fresh than when it is taken to freezing point.

The type of glass used also plays an important role in the tasting of beer

The CHOPP is ideal for soft and refreshing beers, since the handles avoid transmitting heat from the hand to the liquid. The PINTA is ideal for drinking black beers since it favors the formation of consistent foam and allows visualizing the characteristics of the liquid. The FLAUTA glass is suitable for tasting aromatic beers since its narrow format favors the concentration of aromas and flavors. In the glasses type CALIZ, due to its wide mouth the aroma is spread throughout the surface so they are ideal for beers of more intense flavor.

If you take the bottle (recommended only for American lagers and lights) take the bottle by the neck so it does not heat so quickly by the heat of the hand.

When serving your beer in the glass, try to leave two fingers of foam. Although the foam itself does not contribute to the flavor, it does function as a protective layer to preserve the aromas, flavors and carbonation inside the container.

If you drink an unfiltered beer, you will notice that when you do not move them, residues settle in the bottom. In most cases you should turn them gently so that these residues are integrated into the body of the liquid. However there are some others that it is recommended not to mix and it is necessary to take care that those residues remain in the glass when serving them since they can sour the flavor. Generally that is explained by the manufacturer on the label.

Look at the percentage of alcohol (APV) that has what you are going to drink. Remember that although most of the beers we consume are around 4.5% APV, there are some that exceed 10% APV, approaching the percentage of the wine. In some extreme cases you find beers that exceed 20% APV. Obviously these different beers cannot be taken in the same volumes.



Essential Supports You can Expect from the Shopping Outlets Now

How do stores usually open? At best after a simple marketing study. A subjective analysis of already operating shops is conducted, fragmentary information about competitors is collected, a simplified sociological portrait of the territory is compiled. But a few months pass, and it turns out that the revenue is half as much as expected. Consider the approaches to choosing the place for the retail outlet, which are used by the most successful traders in the Shopping Outlets.


One can single out the following ways of effective deployment of the retail network, which are used by the most successful traders in the Russian market:

  • franchising;
  • purchase of existing business through mergers or acquisitions;
  • building their own stores with the use of both their own and borrowed funds.
  • The following types of key resources are needed to create or develop an existing retail network:
  • financial;


The importance of financial resources is not necessary to explain. Undoubtedly, the company can attract investments and borrowed funds, but the level of the former is limited to the risk managers of investment funds or other institutional investors, and the level of the latter directly depends on the company’s capitalization.

If we talk about the second factor, then its impact on rapidly developing markets is often even higher than the impact of the financial factor. If the network did not occupy any promising place, then it went to competitors and the network lost twice: the first time that it lost its possible income, and the second – when this income received a competitor.

If you rank each of the ways of developing the network in terms of capital intensity, the following sequence is obtained:

purchase of business (costs are highest, since in addition to the estimated value of the company’s assets, it is also necessary to pay for some intangible assets of the acquired company, of course, if the company does not experience financial problems and is not in bankruptcy stage);

  • Construction
  • Franchising
  • Ranking by

Time costs give the following picture:

Construction (maximum time: direct acquisition of land and construction, recruitment, training, etc.);

Acquisition of existing retail assets (time required to complete the transaction and time to integrate business processes);


We see that, in terms of time and capital, expansion of the retail network is most effective through the franchise program. Certainly, for the sake of high speed it is necessary to sacrifice a certain share of profit. If you rank networks organized on different principles according to the share of profit that remains at their disposal, the following picture is obtained:

Networks that completely belong to the owner, do not outsource logistics and other operations that own all real estate objects that are used by the network to carry out activities. In this case, we are dealing with a quasi-vertically integrated company that has a margin at its disposal as the owner of real estate (stores as real estate objects), as a retail operator (stores as point of sale and assortment management objects) and as a logistics operator (transportation and warehousing).

scratch off map